Snapchat's My AI is expanding beyond its Plus subscription to become available for all users. This ChatGPT-based AI companion offers personalized conversations and interactive features within the Snapchat ecosystem.

Key Features:

• Custom Bitmoji-style avatar
• One-on-one and group chat capabilities
• Location recommendations using Snapchat's Map
• Image recognition and response
• Coming soon: AI-generated image replies

Safety and Integration:

• Age-appropriate content filtering
• Integration with Snapchat's AR features
• New generative AI filters, starting with Cosmic Lens

The AI tool represents a significant step in Snap's broader strategy to enhance user experience through artificial intelligence and augmented reality. As part of this initiative, Snap is also introducing generative AI elements into its AR experiences, potentially laying groundwork for future developments in AR glasses and location-based interactive features.

This expansion marks another milestone in the growing integration of generative AI into social media platforms, following similar moves by other tech companies like Roblox in implementing AI-powered creative tools.

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